After ONE hot sticky day in England, we are greeted with thunder. Yes, as I write this email the heavens open. That’s summer in England for you folks! 🌞
First up… I’m launching a new newsletter from the first week of September. Pre-covid, I sent out a weekly roundup email called ‘High 5 Friday’, which listed 5 things from that week, could’ve been a link to something cool I found online or something I was working on. This’ll be simiar-ish. TBC!
Ok… let’s do this… today we’re looking at double opt in. I personally don’t like it…. but there are workarounds!
TL;DW
Too busy, no worries, here are the 5 things I discuss:
- What is double opt-in?
- Studies show you are losing up to 40% of your signups by enabling it
- BUT, it keeps your list clean… so what do I do?
- There is another way!
- FYI, double opt-in is legally required in some countries
Next week – my ‘resubscribe’ hack