Had a family get-together this weekend. It’s always nice to get everyone together and drink wine in the sun!!! 🍷 🕶 (homebrew beer in my case!)
First up… Let’s get something clear… I am not an emo (or an emu)… but I am an ‘EMO’ expert. I coined the phrase EMO, which stands for email marketing optimization. Think SEO for email. The goal with EMO is unify all the cool things I’m working on under a single ‘thing’. So if you catch me saying “EMO”, don’t be alarmed.
Ok… let’s do this… today we’re looking at my ‘resubscribe’ hack. A quick way to tease people back into your list if they want out.
TL;DW
Here are the key takeaways:
- Why list churn is a good thing
- What’s the ‘resubscribe’ hack
- How to implement it in dojomailer and Mailchimp
Next week – my ‘get reply’ hack!