How to personalise your web copy from an email
Hey [FNAME:filter:defaultvalue(you)]!
The Apple Weather app lies.
I was told it was ‘up to the minute’ accurate, so persuaded my fam to go for a walk. We got 10 mins in and a tropical rainstorm hit Somerset.
We all got wet.
I deleted the app.
Ok… let’s do this…
I personalise my web copy from my email campaigns.
Want proof: click here to see this in action
Here’s how that works…
In dojomailer, the merge tag for first names is [ FNAME ] (without the gaps), in Mailchimp this is *|FNAME|*
I use a fancy-ass wordpress plugin called URL Params to pull URL parameters into my web copy
Then I use shortcodes in my web copy like ‘‘, which embeds the parameter value into my website
Bingo… you auto-convert links like https://theemailblueprint.com/?first_name=[ FNAME ] to https://theemailblueprint.com/?first_name=[FNAME], and in turn, can personalise your copy
Here’s an explainer video…
Invite a friend 🎉
Invite a friend to join Doug’s newsletters.