My ‘resubscribe’ hack

August, 20, 2024

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Had a family get-together this weekend. It’s always nice to get everyone together and drink wine in the sun!!! 🍷 🕶 (homebrew beer in my case!)

First up… Let’s get something clear… I am not an emo (or an emu)… but I am an ‘EMO’ expert. I coined the phrase EMO, which stands for email marketing optimization. Think SEO for email. The goal with EMO is unify all the cool things I’m working on under a single ‘thing’. So if you catch me saying “EMO”, don’t be alarmed.

Ok… let’s do this… today we’re looking at my ‘resubscribe’ hack. A quick way to tease people back into your list if they want out.

TL;DW

Here are the key takeaways:

  • Why list churn is a good thing
  • What’s the ‘resubscribe’ hack
  • How to implement it in dojomailer and Mailchimp

Next week – my ‘get reply’ hack!