The ‘Hyperniche’ matrix
Use my simple system to find your hyper niche, and level up your email marketing.
The Hyperniche matrix: a breakdown
In the hyperniche matrix, we’re looking at 4 Ps:
1. Your target Person
2. Your Profession
3. Your Passion
4. Your unique Position
With my hyperniche matrix, we merge your passions and skills with a target audience, and create a unique position for your messaging.
Hi, I’m Doug 👋
I launched MailNinja back in 2005 – one of the first 100% email marketing agencies – and grew this to the #1 Mailchimp expert in the world. In fact, Mailchimp call me Dr Email!
I quit Mailchimp back in 2021, and now live in Somerset by the sea, where I write about email marketing and produce courses and apps.
Over the decades, I've worked with some awesome global brands:
I've been featured in...
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