The ORTE model for success

An overview of my tried-and-tested strategy model for email marketing success.

ORTE model PDF

The ORTE model: a breakdown

After nearly 20 years in the game, I like to think I know a little about email marketing success and what influences it.

Henceforth, I created ‘The four pillars of successful email marketing campaigns’.

In short, The ORTE model; my own little strategy model that we apply to our customer’s campaigns.

Hi, I’m Doug 👋

I launched MailNinja back in 2005 – one of the first 100% email marketing agencies – and grew this to the #1 Mailchimp expert in the world. In fact, Mailchimp call me Dr Email!

I quit Mailchimp back in 2021, and now live in Somerset by the sea, where I write about email marketing and produce courses and apps.

Over the decades, I've worked with some awesome global brands:

I've been featured in...

👇

Not sure where to start? Start here.

First, subscribe to my weekly newsletter.

By doing so you’ll get a few emails introducing myself and learn about the 2x emails course.

newsletter signup (new)

Enjoy my latest reads 🤓

Here are my latest newsletters, enjoy!