The ORTE model for success
An overview of my tried-and-tested strategy model for email marketing success.
The ORTE model: a breakdown
After nearly 20 years in the game, I like to think I know a little about email marketing success and what influences it.
Henceforth, I created ‘The four pillars of successful email marketing campaigns’.
In short, The ORTE model; my own little strategy model that we apply to our customer’s campaigns.
Hi, I’m Doug 👋
I launched MailNinja back in 2005 – one of the first 100% email marketing agencies – and grew this to the #1 Mailchimp expert in the world. In fact, Mailchimp call me Dr Email!
I quit Mailchimp back in 2021, and now live in Somerset by the sea, where I write about email marketing and produce courses and apps.
Over the decades, I've worked with some awesome global brands:
I've been featured in...
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