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Email essentials course

Launch your empire with email marketing

Learn the essentials of email marketing, from strategy to execution, and everything in between.

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A bitesize email marketing course

Create better emails is a course from Doug Dennison is designed to give you some of the fundamental hacks you need to elevate your email game, send better emails, get better results, and make more money!

Email marketing is going nowhere, yet most people get stuck on the following:

  • What’s a good open and click rate?
  • How do I position my content to get the most impact?
  • How do I write a subject line that gets more opens?
  • When do I send my email?
  • How do I write effective email copy?
  • How do I design an awesome email?

In this course, I’ll walk through some of the top hacks you need to create and send better email marketing campaigns.

Get Email Essentials

What will you learn in this course?

  • Understanding the benefits and problems of email marketing
  • The types of emails you can send out
  • The formula and secret sauce for email marketing success
  • How to get more email opens
  • How to get more link click-throughs
  • Email strategy basics
  • How to attract more signups
  • How to structure emails for impact
  • Using the power of influence and emotion
  • Writing and condensing copy
  • How to format your copy to get attention
  • How to design the perfect email
  • The power of imagery
  • Pre-send checks and tests, to ensure your emails are awesome
Get Email Essentials

What’s included in this course?

Email marketing is going nowhere, yet most people get stuck on the following:

    Fundamentals
    • The problems with email
    • The benefits of email
    • The 5 types of email
    • The anatomy of an email
    Success
    • Email success formula
    • The secret sauce
    • Don’t copy your competitors
    • How to get more opens
    • How to get more clicks
    • WIIFM?
    • Start with why
    • What does success look like?
    • Send campaigns not emails
    • Incentivise signups
    Content
    • Make it flow
    • Create scannable content
    • The glance test
    • The fold line
    • The inverted pyramid
    • White space
    • The 60/40 rule
    Copy
    • Emotions drive actions
    • Emotions drive actions – examples
    • The power of influence
    • Write with your eraser
    • Break it down
    • Condensing copy
    • Condensing copy – examples
    • Expanding copy
    • Expanding copy – examples
    • Fonts and font sizing
    Design
    • Fortune favours the brave
    • I like big butt(on)s
    • Holding out for a hero
    • Make it pop with a GIF
    • Images off

    Email Essentials 📢

    $297

    Get Email Essentials

    Instant access to the Email Essentials course

    • 6 modules
    • 38 video lessons
    • One-time payment – no subscriptions
    • Instant access
    • Lifetime enrollment
    • All future updates included
    Get Email Essentials

    Hi, I’m Doug 👋

    I launched MailNinja back in 2005 – one of the first 100% email marketing agencies – and grew this to the #1 Mailchimp expert in the world. In fact, Mailchimp call me Dr Email!

    I quit Mailchimp back in 2021, and now live in Somerset by the sea, where I write about email marketing and produce courses and apps.

    Over the decades, I've worked with some awesome global brands:

    I've been featured in...

    👇

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